Kleiner Perkins 7 rules for software start-ups

Fergus Burns 19th of June 2006 by Fergus Burns

KP’s 7 rules for start-ups (from Don Dodge at Microsoft)

* Instant Value to customers - solve a problem or create value with the first use
* Viral adoption - Pull, not push. No direct sales force required
* Minimum IT footprint, preferably none. Hosted SaaS is best.
* Simple, intuitive user experience - no training required.
* Personalized user experience - customizable
* Easy configuration based on application or usage templates
* Context aware - adjust to location, groups, preferences, devices, etc.

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