The AllianceInternet Growth Acceleration Programme has kicked off with fifteen Irish internet businesses selected, attending a 2 days residential covering “strategy and value proposition revenue/monetisation models” at the Knightsbrook hotel, Trim.
The launch of the iGAP programme was sponsored by Realex Payments
In Ireland we constantly hear that we don’t have enough skills/resources @ product management.
Here is some useful tips, resources, etc to check out.
The Role
The role of product manager is to capture the product vision and make it happen. The person is usually a jack of all trades, with a background in Computer Science/MBA. They normally work with small, agile engineering teams.
Initial Idea – Product Vision
Initial product requirements are captured – usually on a wiki – from a variety of sources [powerpoint, napkin, funding documents, etc]
Check out some useful wiki services – such as Google sites, Socialtext or Confluence.
One useful trick is to apply the Working Backwards model – as used in Amazon, Microsoft, etc.
The Lean Startup
The Lean Startup is a practical approach for creating and managing a new breed of company that excels in low-cost experimentation, rapid iteration, and true customer insight.
Check this video from Eric Ries, at the recent Seedcamp
One of the key concepts from Lean Startup is Customer Development – and I would recommend everyone to read Steve Blank’s book on the subject – Four Steps to the Epiphany
Once you have a plan/idea documented, you can start to build stuff. Currently most teams work to an iterative Agile process like Scrum. Some great tools that support these methologies are Jira/Greenhopper – great for small teams, who maybe located all over the world, who want to ensure transparency on what’s getting done.
This video is good at explaining Scrum
Most VCs and Angel investors, are preaching the power of Lean Startups – check what Ron Conway and Mike Maples have to say in these videos.
Product/Market Fit
Original product designs are usually minimalist – Product Management conduct some user studies, with a focus on asking lots questions – What does user really care about?
Analytics
Finally analytics play a critical part in product management. The goal is to make the product better over time from feedback, from metrics, etc.
Today saw the launch of a new joint initiative between Enterprise Ireland and the Internet Growth Alliance headed by Colm Lyon of Realex called iGAP.
Over 6 months from November 2009 onwards, iGAP will focus on practical learning and intensive support for Irish web businesses who wish to grow aggressively at an international level.
The programme will culminate in a funding pitch scenario where the participants be put to the test by experienced venture capital and angel investors. Participants will also be partnered with an experienced business leader who will act as an implementation coach to ensure the programme learning is embedded into the company.
The full cost of the Internet Growth Acceleration Programme is €10k per company (2 participants). Enterprise Ireland will fund 80% of this cost leaving a company fee of €2k.
A very welcome aspect of the programme is that it is open to to non-clients of Enterprise Ireland too so it won’t be a love-in of the usual suspects. The presence of some real heavy hitters in the industry means this really is a very serious initiative and has tons of upside for those who participate.